Supplier of online, instant win games to lotteries, Instant Win Games (IWG), has entered into a partnership agreement with the British Columbia Lottery Corporation (BCLC), that will see it provide its complete online instant win games portfolio to the lottery.
According to the official press release…
After the integration which utilized the London-based supplier’s Progressive Play Remote Gaming Server (RGS), branded games like Monopoly, along with the popular Slingo and the world-renowned Cash Buster series from IWG’s expansive portfolio are now accessible on the lottery’s PlayNow.com portal via web and mobile.
Additional terms:
Under the terms of the agreement, new games will be delivered to the BCLC on a regular basis in addition to developing bespoke content for the lottery.
IWG’s new partnership with the BCLC places emphasis on its ever-expanding footprint within the lottery market throughout North America and follows like launches with Loto-Québec and the Atlantic Lottery Corporation.
Commenting on the new partnership, Chief Executive Officer for IWG, Rhydian Fisher said…
“Delivering our games to BCLC, one the most successful internet Lottery programs in North America, is an exciting move for us.
“This latest partnership further strengthens our position as a leading supplier of instant win games to the lottery sector, with players across the territory able to enjoy our content,” explained Fisher.
Evolve product offering:
For its part, IWG Vice President of North America, Jason Lisiecki said…
“Through our RGS integration, BCLC players can now play our wide range of instant win games featuring a variety of themes, play styles and mechanics. Most excitingly, BCLC will have direct access to our new games as we continue to evolve and push our product offering.
“At IWG, we’re committed to working alongside our lottery partners to deliver online revenue growth alongside their successful retail offering and help raise funds for good causes.”
Strategic and marketing support:
For more than a decade IWG has successfully provided service and supplied content to lotteries, having produced and delivered upwards of 300 high-quality instant win titles on mobile and desktop, in addition to offering valuable marketing and strategic support.
Currently, the Progressive Play platform delivers over 60 games a year for its clients, and IWG has invested in the RGS to allow for the integration of new and exciting features to better its offering.
In September, IWG partnered with leading UK based game studio, Blueprint Gaming, part of Germany’s Gauselmann Group, to convert its top-performing slots titles into instant win games.